Intelligent Recommendation Engine: Precisely Meet User Needs
Combine LLM semantic understanding with traditional recommendation algorithms to build smarter, more accurate recommendation systems that significantly improve user satisfaction and business metrics.
Recommendation System Architecture
User Profiling
Deeply understand user interests based on behavioral data and semantic analysis
Content Understanding
LLMs analyze content features and extract key attributes
Matching Algorithms
Multi-dimensional similarity computation for precise matching
Real-time Optimization
Continuously optimize recommendations based on feedback
Core Implementation Code
class IntelligentRecommender:
"""Intelligent Recommendation Engine"""
def __init__(self, llm_api, vector_db):
self.llm = llm_api
self.vector_db = vector_db
self.user_profiles = {}
def analyze_user_interests(self, user_id, behaviors):
"""Analyze user interests"""
# Extract user behavior features
viewed_items = behaviors.get('viewed', [])
liked_items = behaviors.get('liked', [])
purchased_items = behaviors.get('purchased', [])
# Use LLM to analyze preferences
prompt = f"""Analyze user preferences based on behavior data:
Viewed: {', '.join(viewed_items[:10])}
Liked: {', '.join(liked_items[:5])}
Purchased: {', '.join(purchased_items[:5])}
Summarize the user's:
1) Primary interest areas
2) Preferred styles
3) Price sensitivity
4) Potential needs"""
analysis = self.llm.generate(prompt)
# Generate user embedding
user_vector = self.llm.create_embedding(analysis)
self.user_profiles[user_id] = {
'analysis': analysis,
'vector': user_vector,
'update_time': datetime.now()
}
return analysis
def understand_content(self, item):
"""Understand content features"""
prompt = f"""Analyze the following content features:
Title: {item['title']}
Description: {item['description']}
Category: {item['category']}
Extract:
1) Core topics
2) Style characteristics
3) Target audience
4) Key tags"""
features = self.llm.generate(prompt)
content_vector = self.llm.create_embedding(features)
return {
'features': features,
'vector': content_vector
}
def recommend(self, user_id, num_items=10):
"""Generate recommendations"""
# Get user profile
if user_id not in self.user_profiles:
return self.cold_start_recommend(user_id)
user_profile = self.user_profiles[user_id]
user_vector = user_profile['vector']
# Vector similarity search
candidates = self.vector_db.search(
user_vector,
top_k=num_items * 3
)
# LLM reranking
reranked = self.rerank_with_llm(
user_profile['analysis'],
candidates,
num_items
)
return reranked
def rerank_with_llm(self, user_analysis, candidates, top_k):
"""LLM reranking"""
prompt = f"""User Profile:
{user_analysis}
Candidate List:
{self.format_candidates(candidates)}
Re-rank the candidates according to user preferences and select the top {top_k}.
Consider:
1) Interest match
2) Diversity
3) Novelty
4) Recency"""
ranking = self.llm.generate(prompt)
return self.parse_ranking(ranking, candidates)
def explain_recommendation(self, user_id, item_id):
"""Explain recommendation"""
user_profile = self.user_profiles[user_id]
item_features = self.understand_content(self.get_item(item_id))
prompt = f"""Explain why this item is recommended to the user:
User preferences: {user_profile['analysis']}
Recommended item: {item_features['features']}
Provide a simple, understandable explanation of the recommendation."""
explanation = self.llm.generate(prompt)
return explanationApplication Scenarios
🛍️ E-commerce
- • Personalized product recommendations
- • Outfit/bundle recommendations
- • Price sensitivity analysis
- • Purchase timing prediction
📺 Content
- • Video recommendations
- • Article recommendations
- • Music recommendations
- • Course recommendations
🎯 Marketing
- • Coupon targeting
- • Campaign recommendations
- • Membership benefits
- • Cross-selling
Recommendation Impact
Traditional vs AI-powered
Click-through rate (CTR)+45%
Conversion rate (CVR)+38%
User satisfaction+52%
Average spend+28%
Key Advantages
- ✅ Understand semantics beyond keyword matching
- ✅ Discover latent user needs
- ✅ Provide explainable recommendation reasons
- ✅ Handle cold-start scenarios
Recommendation Strategy Optimization
🎲 Exploration vs Exploitation
Recommend 70% user-favorite content and 30% new explorations
🔄 Real-time Feedback Learning
Adjust recommendations based on clicks and dwell time in real time
📊 Multi-objective Optimization
Balance CTR, CVR, and user experience goals
Build an Intelligent Recommendation System
Use an AI recommendation engine so every user can find content they love.
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