Retail AI: Create Exceptional Shopping Experiences

AI-driven Marketing Automation

class SmartMarketingEngine:
    """Intelligent marketing engine"""
    
    def create_campaign(self, product, target_audience):
        """Create a personalized marketing campaign"""
        
        # 1) Audience analysis
        audience_insights = self.analyze_audience(target_audience)
        
        # 2) Creative generation
        campaign = {
            'title': self.generate_title(product, audience_insights),
            'copy': self.generate_copy(product, audience_insights),
            'visuals': self.recommend_visuals(product),
            'channels': self.select_channels(audience_insights)
        }
        
        # 3) A/B testing plan
        variants = self.create_ab_tests(campaign)
        
        # 4) ROI prediction
        roi_prediction = self.predict_roi(campaign, audience_insights)
        
        return {
            'campaign': campaign,
            'variants': variants,
            'prediction': roi_prediction
        }
    
    def optimize_pricing(self, product, market_data):
        """Dynamic pricing optimization"""
        factors = {
            'demand': self.analyze_demand(product),
            'competition': self.analyze_competition(product),
            'inventory': self.check_inventory(product),
            'seasonality': self.check_season_factor(),
            'user_segments': self.segment_price_sensitivity()
        }
        
        optimal_price = self.calculate_optimal_price(factors)
        
        return {
            'recommended_price': optimal_price,
            'expected_sales': self.predict_sales(optimal_price),
            'profit_margin': self.calculate_margin(optimal_price)
        }